About White Rose Bakes

Established in 2013, White Rose Bakes is run by baker Alice Hildred.  The business benefits from Alice's earlier professional catering experience, ranging from cafe management and food production to high-end events catering.  This means you can be confident in her ability to understand your needs and provide the right products and service for you.
White Rose Bakes gives a creative and contemporary twist to familiar British favourites as well as developing new products inspired by recipes from around the world.  The product range also changes monthly to showcase the best seasonal ingredients.
We endeavour to make every one of our products exciting to the eyes as well as the tastebuds!  Our bakes can be identified by our understated but sophisticated trademark style.
We understand that your cake display needs to look attractive from the first slice to the last; so we test our recipes to ensure that they slice neatly and keep well at ambient temperature throughout their shelf-life.
We are passionate about using local ingredients wherever possible, and are proud to use products from the following suppliers in our baked goods:

Why Cake?

After finishing at university, Alice pursued a career in television production.  Whilst working for a documentary production company in London, Alice became known as the 'office baker' as she would often bring the fruits of her weekend baking hobby into work on Monday mornings.

Then in May 2011, Alice was completely and utterly thrilled to be asked to make a birthday cake for Sir David Attenborough, who the company was working with at the time!
Designing, making and presenting this cake* to Sir David was by far the most fun Alice had ever had whilst working in television... so a career change happened shortly afterwards and she has never looked back.
*In case you were curious, the cake I made for Sir David was a chocolate and hazelnut Devil's food cake; flavours I knew he was fond of.  It was filled and covered with two different kinds of chocolate ganache.  And, to reflect Sir David's love of the natural world, I decorated the cake with a spiralling flight of gold leaf covered sugar paste butterflies.